- Financialisation and Strategy - Narrative and Numbers. Julie Froud et al. Routledge, 2006. Very well researched by team from University of Manchester, a little heavy, but absolute 'must-read'. All you need to know about big companies, their strategies, their relationships with investors, what their managers do and how they reward themselves, Very good longitudinal case studies of several companies, including GSK and GE demonstrating how corporate strategy has been usurped by the need to please investors.